Mobile Apps VS Websites

Personalization

Mobile apps may allow users to initially set their preferences, depending on which users can

be served customized content. Apps can also track customer interaction and use it to

provide users with tailored recommendations and updates. Therefore, they offer better

customization than their website.

Notifications

Websites can notify their users of their campaigns on e-mails and remind them of themselves, but most users do not look at these e-mails and these e-mails will fall into the spam folder,

so they have little visibility. Applications, on the other hand, reach users much more easily

with in-app and device notifications.

Design

Despite all the technological advances in web design, mobile websites still have to rely on

browsers to perform even the most basic functions. However, there are no browser restrictions on mobile apps. A mobile app can be designed with various elaborate functions based on

advanced gestures such as "tap", "swipe", "drag", "pinch", "grab" and more. Thus, it offers

the user a much wider range of motion and freedom.

Spending Time

Mobile users spend 88% of their time on mobile apps and just 12% of the time on mobile

websites. Source: www.emarketer.com

Processing Speed

Mobile websites use javascript code to perform most of their functions, and the framework

mobile apps use can run almost five times faster than a javascript code. This factor is

another reason why users prefer applications over websites.

Interactivity

Mobile apps can be made more interactive than websites as they create their own interfaces

that allow users to be more immersed in the mobile experience. For example, applications

can integrate features that allow users to interact with certain components of the application,

rather than looking at the same text and images as a website.

Accesibility

Mobile apps can also work offline, making them more accessible to users. If you cannot

make your entire application work offline, you can make only some content work offline so

that users prefer you.

15 Things You Don't Know About Bout Mobile App Development ?

Maintenance

Users are required to update applications periodically, but there is no such requirement on

websites. Although this may seem like a disadvantage for applications, updates allow

applications to provide users with constantly evolving and transforming services. Upgrading

an application will be easier than creating a website from scratch.